Creators don’t dress like everyone else.
We never have.
Not because we’re trying to stand out —
but because we’re too busy standing inside our work.
We wear what lets us move.
What lets us breathe.
What doesn’t ask for attention, but earns it.
Expression isn’t just for the canvas.
What we wear is an extension of how we see —
how we think, feel, edit, shoot, rewrite.
Every fabric we choose.
Every graphic we wear.
Every shade we live in —
says something about what we’re trying to say through our art.
Clothing isn’t decoration.
It’s another layer of the work.
We needed something that matched the process.
Most clothes are made for appearance.
Ours are made for the process —
for the all-night edits, the location shoots, the second-guessing, the start-overs.
We design with the idea that creating is messy, beautiful, and deeply emotional.
That even what you wear should support you — not distract you.
Something simple.
Something expressive.
Something made for movement, not meetings.
Because what we wear is not an afterthought.
It’s part of the story.
That’s why we create what we wear.
Because we know you don’t just want to look like a creator.
You are one.
And everything you wear should feel like it.
🔁 Related reads:
There's more to life than what you are chasing